In the News

Since we’ve launched, Yummy Mummy Brownies has received several calls from the press. Here are some of the latest articles.

Businesswomen thriving, embracing community support in Boroughs
Telegram & Gazette – March 18, 2018

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Southborough single mom brings home the brownies
Wicked Local, Westborough – November 13, 2017

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Yummy Mummy Brownies
NBC 10, Boston – October 27, 2017

What does it take to make a world-renowned brownie? Melissa Roiter wont tell all, but you can try them for yourself at her Westborough bakery.

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Brownies get their just desserts
The MetroWest Daily News, November 17, 2014

Roiter will be expanding her line of baked goods, which already includes cookies, cupcakes, cakes, a “donut muffin,” crostatas, and homemade Oreos and toaster strudel…

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Yummy Mummy takes the cake (&brownies)
Telegram.com, November 16, 2014

The new Yummy Mummy Bakery counters a trend among many small business owners to switch from renting stores to operating online only. Ms. Roiter said her business’s growth prompted her to expand beyond handling only online service, as well as corporate orders and farmers’ markets, from the kitchen in her Southboro home after more than eight years.

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Brownie Company Expands to Central MA
GoLocalWorcester.com, November 13, 2014

Everything, I mean everything, is made fresh and from scratch every morning. No cutting corners. Real butter, eggs, chocolate. Every recipe is tested over and over…

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Brownies Better Than Mom’s
Boston Globe, Food & Dining, June 24, 2014

Remember the brownies your mother used to make? Melissa Roiter of Westborough does them just as well, or maybe better, with her Yummy Mummy Brownies…

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Startup Story: Yummy Mummy Brownies
Undiscovered Kitchen, April 18, 2014

The nudge of a close friend inspired Melissa to launch Yummy Mummy Brownies in 2007. She began selling her infamous brownies at SOWA (which is where we first met the YM team) and online. …

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Photos from Westborough Farmers Market
Prep2eat Blog, July 7, 2011

And of course, I already cut into the Yummy Mummy Brownie wedge…oh so moist as you can tell from the brownie sticking to the knife 🙂

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YummyMummy Brownies on the radio
Mind Your Own Business, September 19, 2010
Click here to listen to Melissa’s segment on the air with Rick and Jeff.